...aka Fourth Arts Block, aka FAB. This vibrant street on Manhattan's Lower East Side has a long history of contribution to the cultural life of the city. The executive director was looking for an identity that captured not just the energy and eclecticism of the street, but also created the sense of a community coming together out of the chaos. 

Over a number of years, I helped the client develop several interwoven identity systems and projects to meet their unique needs: maps, brochures, way finding, sub branding, environmental signage, and so on. One of our favorite products of our collaboration was our pigeon mascot. This denizen of the street seemed the perfect representative of FAB's mission: slightly scruffy but ready to party. It's pink feet even match our brand color.